You want to impress homeowners who are thinking about having you list their home for sale to the point that they do not even bother considering anyone else?
You need to show them that you are ready to market their home NOW with a comprehensive set of tools across the internet to include enhancing their home on sites like Zillow, Trulia and Realtor.com with virtual tours, promoting their home on social media sites like Facebook, Instagram and others, YouTube, email marketing, mobile and more.
See the two posts at our Facebook Mastermind Group below and learn how to start taking more listings!
"My presentations are now just me, my laptop and a Whole Lotta L2L. I have 3 new listings coming on and is directly due to my using the tools we get with L2L." - Kevin Cooper, The Bean Group and Listings-to-Leads client. READ ENTIRE POST AND COMMENTS HERE
Read this second post at the Listings-to-Leads Facebook Mastermind Group and the comments below it to hear how our best clients WOW homeowners and win listing presentations! It is really simple and it is really powerful.
"I go through the process (of having them text the Property ID of their home to 888-881-6801) with the seller just like they are a potential buyer, at the listing appointment (I actually hand them the rider at the table so it seems like an elephant in the room) then at the end of the appointment I ask them if they would like to put the sign rider on themselves! It's a great way to close without it being awkward, they remember how cool it was and usually are excited to put that on themselves."
- Shannon Pyatt, ERA Real Estate and Listings-to-Leads Client
Top agents enter the listing into their Listings-to-Leads account ahead of the listing presentation and then have the homeowner either text the 'Property ID' to 25678 to receive the mobile responsive virtual tour or text the 'Property ID' to 888-881-6801 to activate the automated conversation and blow their minds.
See a demo of this in the video below and more information about the Listings-to-Leads Text / IVR Service for both buyer leads and seller leads here:
There is something about the homeowner seeing THEIR home on THEIR phone that is so personal and powerful that when followed up with something along the lines of what Shannon shares above, the listing is YOURS.
WATCH the video here to see how to add a home to your account to WOW the homeowner and get the listing agreement signed more often and keep reading below for more great tips!
Then watch video 2 to see how to prepare for the listing presentation and then video 3 on how to present it (be sure to incorporate it into YOUR listing presentation and style and add to it as needed!)
See how to prepare for the listing presentation AHEAD of time so that you are good to go when ready!
See how to present 'Listings-to-Leads' in your listing presentation. Do this in your style and add to it with other things you may be doing!
1. Click 'Create New Listing' on the Listings Dashboard and enter the home checking 'Listing Presentation'.
If need be, do a drive by and take a photo of the home and upload that and a few photos of the neighborhood or area.
2. If subscribed to the Listings-to-Leads Text / IVR service, assign a Property ID to the listing.
Now at your listing presentation you can actually show them the tools that you are ready to use to market their home AND when you have them text their homes 'Property ID' to either 25678 or 888-881-6801
You are now ready to not just talk about, BUT ALSO SHOW homeowners how you can market their home.
Register for the next Getting Started webinar if needed so you know how to market listings for maximum exposure and lead generation so you can better discuss this with the home owner!
Please take a moment after you next listing presentation using this strategy and let everyone know how it went!
If you are old school, you can consider the following, but we highly recommend doing per above as it is more powerful and more dramatic and will help you stand out from the crowd!
Download Listing Checklist & Presentation at the bottom of this page.
See how to edit PowerPoint on Mac using Keynote
See more on the full Powerpoint Listing Presentation Here
Click the PDF attachment at the bottom of this post to see what the checklist will look like! This will be branded to you with your banner, profile photo, contact information and logo and be specifically for the home you are at!
Watch this video to see how to update your logo.